What You Get Inside the Playbook
The Playbook Program
What Makes The Playbook Different?
Who is This For?
Without the Playbook
We did the heavy lifting for you - you get to copy-and-paste our exclusive resources and skip years of mistakes.
Community is everything - Connect with like-minded individuals as well as entrepreneurs who have walked the path before you and succeeded
❌ They choose the wrong products (products that never had a chance to sell)
❌ They build stores that don’t convert (ugly, untrustworthy, unoptimized)
❌ They burn money on ads that don’t work (because they’re guessing instead of using a strategy)
❌ They have no system for consistent sales (so they make R10K one month, then nothing the next)
Access to 6 Week
FAST TRACK
Any problem you run into - our coaches have solved before, and built million-dollar brands doing so
Personalized Check-Ins
Done-for-You Resources
Years of Non-Stop Winning—Here’s Proof
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Access to the Vault
Playbook Live Implementation
Lifetime Access to The Playbook Program
Ad Scripts, Templates
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You'll get redirected our payment partner to complete your enrollment.
Only R6,800
Live access to coaching sessions
SECURE YOUR SPOT NOW
R12,500
JOIN NOW
Access to the Vault
Playbook Live Implementation
Lifetime Access to The Playbook Program
Ad Scripts, Templates
SECURE YOUR SPOT NOW
You'll get redirected our payment partner to complete your enrollment.
Only R3,600 x 2
Live access to coaching sessions
SECURE YOUR SPOT NOW
R12,500
Over the past few years, I’ve documented every system, process, and strategy that helped me generate over R100M million through e-commerce—without needing to run the daily operations myself.
I’ve now turned it into a step-by-step framework anyone can follow—removing all the guesswork and replacing it with a proven, repeatable formula.
This isn’t surface-level theory. It’s the most complete and powerful guide to building a successful e-commerce business in South Africa—
Let’s be honest—if success in e-commerce was as easy as some people claim, everyone would be rich.
This isn’t just another ecom course. This is the blueprint that built my 8-figure brand. No fluff. No theory. Just the exact systems, templates, and strategies that I personally used to dominate the game.
Sound familiar? That’s because you’ve been trying to figure it out alone.
This ends now.
The Playbook removes every roadblock and gives you a clear, proven path to R100K+ months.
Weekly Coaching
Calls
Any problem you run into - our coaches have solved before, and built million-dollar brands doing so
Your next 90 days you'll follow this roadmap - designed to not only teach but have ensure you walk away with
This is for you if
You’re serious about building a real e-commerce brand (not just flipping random products)
You value direct mentorship from active 6-7 figure dropshippers over pre-recorded courses
You're ready to implement a proven system instead of random tactics
You're committed to building a real business, not just treating this like a side hustle
This is not for you if
You're looking for a "get rich quick" scheme
You’re not willing to follow a proven roadmap
You expect overnight success without implementing the strategies
You're not ready to invest in your business growth
©2025 THE PLAYBOOK
All rights reserved
Contact
Terms
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I know what works. And now, so will you
While others in South Africa are guessing their way through e-commerce, I cracked the code. At 22, I own a my dream car, fly first class to Paris, Dubai, Greece , and live in the best part of Cape Town—all funded by e-commerce.
And for the first time ever, I’m revealing my entire system.
The Playbook isn’t some recycled course. It’s built directly from my documented journey—where I turned a broke idea into an international brand selling in 12 countries.
Copy The South African Ecom Playbook That Actually Works
Dec of 2020, My Parents House
My 2025 Reality
*Where Results Are Guaranteed
The 3 Stage Roadmap we use for results
Stage 1 : Educate
You skip the years of failure others had to survive. What most people take months (even years) and thousands of rands in losses to learn, you’ll master in a matter of days
While most people are still stuck guessing, tweaking, and overthinking, you’ll be moving fast with tools that are already performing in the market.
By the end of this phase, you won’t just understand the game , you’ll have everything built and ready to go live with full confidence.
We break it down into clear, repeatable steps: how to find the right product, build a store that converts, and launch ads campaigns that that actually make people buy.
Stage 2 : Validate : $$$$
Validation is where everything clicks into place. This is the point where your skills meet the real world — and start generating results.
You’ll test your offer live — with real feedback and real
money. No theory. You’ll know exactly what works,
Weekly coaching keeps you sharp, focused, and accountable. You won’t drift, stall, or second-guess. Every move you make is backed by guidance that works.
This is the first stage where money hits your account — and it’s just the beginning. You’re not learning anymore. You’re validating, adjusting, and getting paid.
Stage 3 : Dominate
This is the running the business from the first class cabin stage
This is where sales become consistent — and start multiplying.
You’ve validated your offer. Now it’s time to turn it into a machine.
We show you how to increase your ad spend without killing your margins, how to introduce upsells, and how to automate key parts of the business.
You’ll learn how to scale what’s already working by tracking your numbers, tightening your systems, and doubling down on what brings in real money.
Steal The Exact System That Built My 8-Figure Brand to build your own successful business in the next 90 Days
What You Get Inside
the Playbook
What Makes The Playbook Different?
Who is This For?
Why Most People Fail at E-Commerce
Why Other "Solutions" Don't Work
❌ They choose the wrong products (products that never had a chance to sell)
❌ They build stores that don’t convert (ugly, untrustworthy, unoptimized)
❌ They burn money on ads that don’t work (because they’re guessing instead of using a strategy)
❌ They have no system for consistent sales (so they make R10K one month, then nothing the next)
For years, I've meticulously documented every breakthrough, every challenge, and every single dollar earned in my e-commerce journey. These aren't just random screenshots—they're proof that this system works.
Swipe through below to see the numbers that made me an 8-figure entrepreneur. These results are a result of years of testing, refining, and perfecting the systems I’m now giving you in The Playbook.
I’ve done the hard work so you don’t have to.
Let’s be honest—if success in e-commerce was as easy as some people claim, everyone would be rich.
This isn’t just another ecom course. This is the blueprint that built my 8-figure brand. No fluff. No theory. Just the exact systems, templates, and strategies that I personally used to dominate the game.
📉 YouTube Tutorials? They give outdated, surface-level info. You never get the full system.
📉 Other Courses? Recycled strategies from people who haven’t actually built a successful brand themselves.
📉 Freelancers & Agencies? They charge you thousands, but they don’t care about your success. If your ads flop, that’s your problem.
Sound familiar? That’s because you’ve been trying to figure it out alone.
This ends now.
The Playbook removes every roadblock and gives you a clear, proven path to R100K+ months.
This is for you if
You’re serious about building a real e-commerce brand (not just flipping random products)
You value direct mentorship from active 6-7 figure dropshippers over pre-recorded courses
You're ready to implement a proven system instead of random tactics
You're committed to building a real business, not just treating this like a side hustle
This is not for you if
You're looking for a "get rich quick" scheme
You’re not willing to follow a proven roadmap
You expect overnight success without
implementing the strategies
You're not ready to invest in your business growth
SECURE YOUR SPOT NOW
I’m not here to sell you a dream. I’m living the reality.
While others in South Africa are guessing their way through e-commerce, I cracked the code. At 22, I own a Ferrari, fly first class to Paris, Dubai, Greece , and live in the best part of Cape Town—all funded by e-commerce.
And for the first time ever, I’m revealing my entire system.
The Playbook isn’t some recycled course. It’s built directly from my documented journey—where I turned a broke idea into an international brand selling in 12 countries.
I know what works. And now, so will you
The Only South African Ecom Playbook
That Actually Works
Dec of 2020, My Parents House
My 2025 Reality
*Where Results Are Guaranteed*
Stage 2 : Validate : $$$$
This is where momentum kicks in you’ll take what you’ve built and launch it live, with the tools and structure to start seeing results fast.
Every decision is backed by expert guidance during our weekly coaching session and your checkins, so instead of guessing, you’re adjusting like someone who’s done this before.
You won’t just be launching you’ll be validating fast, with real-time feedback, real data, and real money starting to move.
By the end of this stage, you’ll have proof. Sales, confidence, clarity and a business that’s not just running, but working.
You’ll learn how to scale what’s already working by tracking your numbers, tightening your systems, and doubling down on what brings in real money.
By the end, this won’t feel like a hustle — it’ll feel like a machine. Reliable, profitable, and fully under your control.
We show you how to increase your ad spend without killing your margins, how to introduce upsells, and how to automate key parts of the business.
Our 3 Stage Roadmap we use
for results
Community is everything - Connect with like-minded individuals as well as entrepreneurs who have walked the path before you and succeeded
Community is everything - Connect with like-minded individuals as well as entrepreneurs who have walked the path before you and succeeded
Every step of this roadmap is modeled after my own journey—because I know exactly what it takes to go from knowing nothing about e-commerce.... to DOMINATING a industry for years and living life on YOUR terms.
Personalized Check-Ins
Done-for-You Resources
Access to 6 Week Mastermind
We did the heavy lifting for you - you get to copy-and-paste our exclusive resources and skip years of mistakes.
’ve now turned it into a step-by-step framework anyone can follow—removing all the guesswork and replacing it with a proven, repeatable formula.
This isn’t surface-level theory. It’s the most complete and powerful guide to building a successful e-commerce business in South Africa—
Stage 1 : Educate
Stage 3 : Dominate
You’ll start by learning exactly what works here in South Africa the platforms, the products, and the buying behaviour we’ve seen drive results time and time again.
We break it all down: how to find products that move, build a store that feels converts from the day 1, and create ad campaigns that actually make people buy.
Everything you’ll use from the product vault to the website templates comes straight from real stores that have already made Dominated in this market.
While most people are stuck overthinking their first move, you’ll be executing with a blueprint that’s already working for others across the country.
By the end of this phase, you won’t just have knowledge you’ll have the entire machine set up and ready to launch, the right way.
The Playbook Program
Steal The Exact System That Built My 8-Figure
Brand to build your own successful business
in the Next 90 Days
Access to the Vault
Playbook Live Implementation
Lifetime Access to The Playbook Program
Ad Scripts, Templates
You'll get redirected our payment partner to
complete your enrollment.
Only R6,800
Only R6,800
LAUNCH PRICE
Live access to coaching sessions
SECURE YOUR SPOT NOW
R12,500
Access to the Vault
Playbook Live Implementation
Lifetime Access to The Playbook Program
Ad Scripts, Templates
You'll get redirected our payment partner to
complete your enrollment.
Only
R3,800
x 2
Live access to coaching sessions
SECURE YOUR SPOT NOW
Access to the Vault
Playbook Live Implementation
Lifetime Access to The Playbook Program
Ad Scripts, Templates
You'll get redirected our payment partner to
complete your enrollment.
Live access to coaching sessions
SECURE YOUR SPOT NOW
Only R3,600
x2
Frequently Asked Questions
You’ll start by learning exactly what works in South Africa’s e-commerce space filtered through 6 years of experience and over R350M in ad spend
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